Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.

Social media content is content which is created by individuals or companies for social networks such as Facebook, Instagram or Twitter. These platforms are of particular interest to companies because they allow a much more direct interaction with users than classic marketing measures.