An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers .Email content is any message sent to a subscriber, customer or prospect’s inbox on a personal basis or by using a comprehensive email builder or automation platform. One of the main objectives of an email marketing campaign is to inform your readers. Showing up in your customers’ inboxes regularly presents a great opportunity to keep them informed about everything and anything about your company.