Google Adwords has evolved into Google Ads — a new brand for Google’s advertising capabilities that makes it easier and faster than ever before to create online ad campaigns that deliver valuable results for your business.
Google Adwords
The content network is probably the collection of sites on which Google AdWords allows contextual advertising. This is where Google Adsense is displayed; you’re allowed to pay for placement on these sites, on either a cost-per click (CPC) or cost-per impression (CPM) basis. Google Ads allow you to advertise and promote your products and services when users search relevant keywords.
When done right, it has the potential to turbo-charge leads and sales. Let’s take a look at what Google Ads are, how they work, and jump into the exact process you can use to set it up for your business today Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.